Helping business owners build a Position of Choice™
Keels in Motion exists to help business owners build businesses that serve their lives. We work with entrepreneurs who have built something valuable, yet still find themselves at the centre of every decision, challenge, and next step.
Through executive coaching, mentoring, peer learning, and the Small Business Operating System (SBOS®), we help owners strengthen their leadership, develop capable teams, and build the systems that support lasting growth.
Our work is grounded in a simple belief: business success should create greater freedom, control, and choice. We call that a Position of Choice™—where you can choose how you lead, how you spend your time, and what comes next, because your business no longer requires you to carry everything.
Lindsay McMurray, CEC, PCC
Lindsay is a Certified Professional Executive Coach and Master Chair with TEC/Vistage Canada. With over two decades of leadership experience, Lindsay has helped more than 500 business owners escape owner dependence and achieve true Position of Choice. Her proven approach transforms high-stress operations into scalable assets.
Through tailored SBOS frameworks and high-impact executive peer groups, Lindsay empowers CEOs to build self-sustaining organizations that deliver sustainable growth, freedom, and personal fulfillment.
"Build a business that serves your life, not one that owns you."
— Lindsay McMurray
About Our Founder
Master Chair at TEC/Vistage Canada, Certified Executive Coach and Author helping leaders achieve true freedom.
ELIMINATING ENTREPRENEURIAL POVERTY
Core Values
Guiding leaders from owner dependency to strategic freedom through clarity, accountability, and systems.
Curiosity
We believe everything starts with authentic curiosity. We ask questions, challenge assumptions, and stay open to what we might discover.
Growth Mindset
We believe growth begins with ourselves. We are introspective, seek feedback, learn from experience, and put learning into practice.
Integrity
We do what we say and own our actions, even when it’s difficult. We earn trust through honesty, consistent follow-through, and accountability.
Choice
We believe there is always a choice, even when the options are difficult. We take ownership of how we respond, the decisions we make, and the actions we take.
LET'S START A CONVERSATION
What do you want
your business to
make possible?
Tell us where you are today and what you want to change. We’ll mutually explore how we can help.
WORK WITH KEELS IN MOTION
Ways to get started:
There isn't one way to build a Position of Choice™. Whether you want to learn independently, use AI-supported implementation, work with a Certified SBOS® Coach, or build alongside other entrepreneurs, there's a place to start.
Build the systems your business needs to depend on you less, using the complete SBOS® framework.
Discover the mindset, practical tools and frameworks to build a business that serves your life—not one that consumes it.
Download the exercises, worksheets and tools from Position of Choice™ and put what you’re reading into action.
AI-supported implementation to help you apply the frameworks, work through questions and keep moving.
Get certified SBOS® executive coaching, challenge and accountability as you build your Position of Choice™.
Build alongside entrepreneurs working toward the same goal: businesses that create greater choice.
Escape Owner Dependency Now
Take our free assessment to discover your Position of Choice score and build your path to your
Position of Choice™.